Hello David,
Can I just say that in all my years as a buyer , never before have beautiful flowers been delivered from a potential supplier. That is a most unusual approach, and one which brought cheer to our office. We are tasting the beers and will be looking at them in a most favourable way as a result of the 10/10 for approach to buyers mark we rewarded you.
We like the labels, which is a positive start, and we will compare notes next week
So - the boss is proved right again. Fingers crossed they place an order. Its the sort of chain that would be perfect for us. We will never be a Tesco Beer (though Oban would be good Dan).
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The mainland sales executive finds a message on his mobile phone from a lady at the licencing department of East Dunbartonshire Council. Can we phone her urgently. They're shut now for the weekend. Does this mean there is a problem for the Christmas Market licence at Milngavie on Wednesday. Hope not. Its fancy dress and David's spent ages working on his costume.
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St Andrew's Day. Nothing from Peckhams. We're getting slightly worried that the lady in charge of buying at Peckhams may have misunderstood our approach and now thinks we're strange island stalkers. We watch the cars coming off the lunchtime ferry with trepidation believing it inevitable that Strathclyde's finest will roar up the pier, blue light flashing and ASBO in hand.
Phew - no polis in sight. Perhaps our own island constable PC McLeod is on the case.
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I hate to keep banging on but - - - - Being a small brewery with limited output and strained supply lines we have to be careful with the partners we work with. We need probably no more than 20 or so mainland outlets at this stage in our development. These along with the markets will keep things ticking along nicely. Prime amongst these are our friends at Peckhams. To them we are just another Scottish Brewery. To us they are a near perfect fit. So how do we convey to them just how important they are to us.
The boss, as ever, comes up with a plan. Say it with flowers. So we do.
Red Roses - they love our beer, we love their business so what could be better.
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When we started our little brewery here in the Hebrides we ordered all the bottle labels we could afford which meant the unit cost of them was fairly large. No economy of scale. Cash flow dictated. Now we are confident of surviving at least another year we have decided to order a decent quantity - perhaps a years worth - to get the price down a bit. That's clever we thought to ourselves. Then our top printer - in Ireland - phoned to ask how we would like the pallet delivered. PALLET. "Can't you just pop them in the post". "They are to big for the postbox" came the reply. The price of success. I wonder how Becks get their labels.
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