Its a bit quiet these days down the brewery shop. In fact opening hours have been reduced to just a lunchtime a week and if anyone wants beer outside of that you just have to phone. There's a steady trickle of internet sales but the truth has to be faced that after months of struggling to keep up with demand we are now in an over production situation. So: what to do? What we need is an effective way of distributing the beer on the mainland that can be kept going from our remote location. We're too small for the big distributors and too distant for door to door selling. There is one outlet that would be a perfect fit for us. Peckhams - the central belt chain of upmarket deli's who also have a wholesale business called Munro's which supplies other independent deli's - a perfect fit for us. Better still they like our beer. The only problem is they have not been able to list us yet because of a shortage of "codes" needed to intergrate our products into their system. So do we try and find others or hold out for them? Watch this space. You can bet that if we find someone else that fits the bill Peckhams will come back to us and say they've got the codes and we'll be back in a lack of beer position.
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Our head of sales used to work in the media and this week went to see some old pals who have a pr business. The idea being they would give a favourable rate (a couple of bottles) for some PR help. It seems they had a few cups of coffee and chatted about days gone by and not much else. So much for all this talk of the fast pace of life in the hurly burly of the media. Seems a life in the Scottish press is perfect preperation to the laid back way of the islands.
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At the request of one of the other stallholders - a beef farmer from Renfrewshire - the Colonsay Brewery will be at the Milngavie Farmers Christmas Market on Wednesday December 5 - makes sense to lump that in with the Glasgow market on the 8th - two markets for one ferry fare, that must be very fair ho ho. Then only trouble is its fancy dress bah humbug.
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Just back from the Glasgow farmer's market. It was mild and cloudy with the ever present threat of rain. However it worked for us. This market is developing well with a large number of people becoming regulars- one guy even came back with his empty Colonsay Brewery Box for a refill - good on you mate.
It is a good market - you could go there and buy a week's worth of messages and not have to darken the doors of any multiple - plus you get the quality you are looking for or else in the finest traditon of these events you can go back next market and play merry hell. We have not had one of those yet.
Our sales executive risked the wrath of the MD and had a special offer on cases of beer which went down well - there will be trouble when the figures hit the corporate balance sheet.
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5) Mainland sales are a priority and we hope to make real progress on this pretty quickly.
Money in the bank - well we are still unsure as to the profitability of the enterprise as the boss is still working on the accounts. Suffice to say, as I suppose with all new businesses, if the brewery had not been able to rely on the unpaid goodwill of its workforce, us, I'm not sure that it would have lasted much past May.
However as we move forward a return on our labours is anticipated - it will be interesting to see the figures.
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